The MC is the archetypal voice of the inner city, The Master of Ceremonies is emblematic of the origins of the culture. BUA takes his iconic MC painting and brings him into the digital realm. The MC NFT inspires conversations around the impact and value of art, strengthens this new digitally onboarded community, and allows for a more democratic and open exchange of ideas. This new pathway for monetizing and investing in art can develop larger and more active audiences, reaching new and more diverse markets; creating global opportunities that are equitable and inclusive to BUA and his Hip Hop community.